Learning how to run a 24-hour gym is not an easy task, but it is a popular one. In the ever-evolving fitness industry, the demand for a 24-hour gym has increased significantly, catering to the needs of those with non-traditional work hours or those who simply prefer the tranquility of off-peak workout times.
As a fitness business owner, transitioning your gym to a 24-hour model can seem daunting, but it’s a powerful strategy to stand out and meet the diverse needs of your clientele. This guide will walk you through the essentials of running a successful 24-hour gym, showing you all the steps you need to take to make sure you’re set up for success.
How to Run a 24 Hour Gym
1. Understanding the Demand
The first step is recognizing the demand in your area. Conduct market research to understand your community’s needs. Are there shift workers, night owls, or early birds looking for a gym that fits their schedule? Understanding your target audience is key to tailoring your services to meet their needs.
You can do this in a number of ways, but one of the easiest is just asking your members. Post a survey on your social media, email your members for a quick questionnaire, or just ask your regulars what they think. Having a clear understanding of what your members need is one of the most important tasks for any fitness business owner, and it pays to be prepared.
Read More: How ABC Glofox Keeps You in Touch With Your Members
2. Safety First
Safety is paramount in a 24-hour gym. Invest in secure access systems, like key cards or fobs, to ensure only members can enter the premises outside of staffed hours. Consider installing surveillance cameras and emergency stations throughout your facility to enhance security and provide peace of mind for your members.
We all want to feel safe at work and when we work out, so it pays to ensure you’re doing your due diligence when it comes to the safety of your employees and members. This is also something they will all notice immediately: showing that you care is one of the easiest ways of creating a loyal and devoted fitness community that is willing to come in week after week.
6 Keys to Building a Loyal Fitness Community
Discover more3. Technology to the Rescue
Leveraging technology can significantly ease the management of a 24-hour gym. From access control systems to member management, technology offers solutions that automate operations and enhance member experience. Here’s where a platform like ABC Glofox shines, offering an intuitive platform that manages bookings, memberships, and even access control, all in one place.
If you get a call from a member in the middle of the night, irate that they can’t get in (or worse, can’t get out) of your gym, you’re not only going to lose that member – you’re going to lose any credibility from anyone they speak to. Investing in a high-quality, industry-leading fitness management software is the easiest way to give you peace of mind and let you sleep the whole night through.
Read More: How ABC Glofox Gives You Peace of Mind
4. Staffing and Maintenance
While your gym might be open 24/7, it doesn’t mean your staff needs to be there around the clock. However, regular maintenance and cleaning are crucial to ensure your gym remains a welcoming and hygienic environment. Consider hiring overnight cleaning staff and ensure that there’s always a way for members to reach someone in case of an emergency, whether it’s through on-call staff or a remote monitoring service.
Read More: How to Keep Your Staff Happy and Motivated
5. Community Building
One of the challenges of a 24-hour gym is maintaining a sense of community among members who may visit at very different times. Utilize social media and member management platforms like ABC Glofox to create and promote events, challenges, and workshops that can bring your members together, regardless of when they prefer to work out.
Plan something as simple as encouraging your members to post at a certain time, showing their dedication to their fitness journey, or creating a “spotting partner board” that pairs people up with other members who may be in at the same time and looking to achieve the same goals.
Remember, people need more than just a place to get fit when they come to your premises. They also need a sense of inclusion, engagement, and belonging. Without that feeling, they will quickly drift to another business that can offer them that social stimulus.
6 Keys to Building a Loyal Fitness Community
Discover more6. Marketing Your 24-Hour Gym
Highlight the benefits of a 24-hour gym in your marketing efforts. Emphasize the convenience, flexibility, and commitment to meeting diverse needs. Share testimonials from night-shift workers, early risers, and others who have benefited from your gym’s flexible hours.
If you need help automating emails, push notifications, and text messages to promote your business to your members and leads, then ABC Glofox is the platform you need. With the automated messaging tool, you can share your new opening hours with your entire community and beyond with just the click of a button. Additionally, you can then track any interested leads, slowly nurturing them through automated messaging cadences to join your gym and your fitness community.
Looking for more tips on how to boost your member retention?
Our partners at ABC Trainerize have an in-depth guide filled with tips on how you can steadily grow your fitness business
How to Run a 24-Hour Gym: a Continuous Process
Running a 24-hour gym offers a unique opportunity to cater to an underserved segment of the fitness market. By focusing on safety, leveraging technology, maintaining your facility, building a community, and effectively marketing your unique selling proposition, you can create a thriving business that stands out.
Remember, the key to success is not just in the services you offer but in the community you build and the support you provide to your members. By following these steps and leveraging the right tools, you can create a 24-hour gym that not only meets the needs of your members but also sets the foundation for a successful and sustainable business.
Additionally, if you need support, the ABC Glofox platform is here to support you every step of the way, offering the tools you need to manage your gym efficiently and grow your business. Whether it’s through using our platform, reading our resources, or working with our partners, we’re here to help your business flourish. If you’d like to learn more about how the ABC Glofox platform can help you, then click below to speak with a member of our team
